Consultation first, finish second, maintenance always.
Beautiful colour is not only the shade you leave with. It is how it grows out, how it sits against your skin, how it behaves in daylight, and how much of your life it asks from you afterwards.
We begin with your natural base, previous colour history, hair condition, maintenance appetite, and the feeling you want your colour to carry. The result may be soft brightness, a richer brunette, a copper shift, a gloss refresh, or a larger correction — but it should always feel considered.